Research
Identify search themes, locations and campaign objectives.
Google Ads / PPC
Reach people actively searching for relevant products or services. We plan Google Ads around search intent, suitable landing pages and the budget you choose.
Keep intent and landing pages aligned
Relevant search terms work best when ads lead to a page that clearly answers the search. We review campaign activity and use available data to guide adjustments.
Set up
Prepare ads, budget settings and measurement for review.
Optimise
Review search terms and campaign activity at agreed intervals.
Connect search intent to the right page
Paid search works best when search terms, ad copy and landing-page information align. Campaign structure and budget are based on your market, locations and business goals.
Account components
- Search themes, match choices and negative keywords
- Campaign and ad group organisation
- Location, schedule and budget settings
- Relevant landing page and conversion actions
Measurement and access
Confirm account ownership, target locations, daily or monthly spend limits and the action that counts as an enquiry. Check conversion tracking before interpreting performance. Click costs and campaign results change with competition and are not guaranteed.
Looking at paid search?
Share the services you want customers to find and your target locations.